ZENIFY
Giving a wellness beverage a digital presence
Zenify, a relaxation beverage, came to LBPR with basic brand guidelines but little execution beyond its packaging. I built a more expressive and engaging brand presence, primarily across social media, along with other digital and print touchpoints.
ROLE
Visual Designer · Art Director
2021–2022
TEAM
Lucky Break PR
SCOPE
Social · Web · Photography · Amazon · Print
Social Media
Building a more dynamic social presence.
Static and animated content paired product imagery, lifestyle photography, typography, and motion to create a more recognizable presence across the feed.
Web Design
Extending the brand into digital.
A new landing page and refreshed Amazon content translated Zenify’s visual language into a more cohesive digital experience centered around the product.
Brand Photography
Building a lifestyle around the product.
Art-directed photography placed Zenify in bright, everyday settings, creating a flexible image library for social, web, and campaign use.
Print Design
Carrying the system into print.
Advertising and print collateral extended Zenify’s bold blue palette, product photography, and typography into physical brand touchpoints.
