NONNA
A brighter take on Italian pasta tradition
Nonna brings familiar pantry staples to life through expressive typography, bold color, illustration, and packaging—creating a visual system that feels nostalgic, energetic, and unmistakably its own.
ROLE
Visual Designer
YEAR
2023
SCOPE
Brand Identity · Packaging · Web
DELIVERABLES
Packaging · Website · Social · Merchandise
01 / Visual Direction
Familiar ingredients, a fresh visual language
Oversized typography, saturated color, and hand-drawn pasta forms move beyond traditional heritage-brand conventions, while the illustrated Nonna character keeps the system rooted in familiar Italian food culture.
Fixed: character, type, layout
Color and pasta illustration change from product to product, so each one takes on its own personality while remaining part of one recognizable family.
02 / Web Design
Bringing the packaging system to screen
The website carries Nonna’s bold visual language into a responsive digital experience through oversized type, product-led layouts, expressive illustration, and blocks of saturated color. The packaging stays at the center, giving the brand room to feel just as playful online.
03 / Brand Extensions
Bringing Nonna into the kitchen
An embroidered apron and engraved wooden spoon extend the identity beyond the shelf, turning the brand’s character and illustration into objects made for the everyday ritual of cooking and sharing food.
