NONNA

Nonna is a pasta brand preserving generations of traditional recipes while bringing a fresh, playful energy to the category. We stand apart from heritage competitors by appealing to a younger audience with a more vibrant point of view.

Instead of leaning on classic, minimal packaging cues, Nonna reimagines pasta as an experience—inviting customers into a joyful, memorable culinary journey that celebrates the simple pleasure of cooking and sharing pasta.

Project Overview

My role: Visual Designer

Date: 2023

Scope: Brand Identity, Packaging, UI

Deliverables: Pasta Boxes, Sauce, Website, Social Content, Merchandise

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