NONNA
Nonna is a pasta brand preserving generations of traditional recipes while bringing a fresh, playful energy to the category. We stand apart from heritage competitors by appealing to a younger audience with a more vibrant point of view.
Instead of leaning on classic, minimal packaging cues, Nonna reimagines pasta as an experience—inviting customers into a joyful, memorable culinary journey that celebrates the simple pleasure of cooking and sharing pasta.
Project Overview
My role: Visual Designer
Date: 2023
Scope: Brand Identity, Packaging, UI
Deliverables: Pasta Boxes, Sauce, Website, Social Content, Merchandise