Vagaro
Building scalable marketing creative for 100K+ beauty, wellness, and fitness businesses
Project Overview
My role: Production Designer
Date: 2024-Present
Team: Marketing
Deliverables: Digital advertising, email, social media, event design, print collateral, and sales materials
I design and scale campaign creative across Vagaro's marketing ecosystem, translating product launches, promotions, and brand initiatives into cohesive experiences across paid media, email, social, web, and print.
Digital Advertising
Designed to convert. Built to scale.
I produce conversion-focused advertising across a wide range of campaigns, audiences, industries, and placements. Modular layouts and flexible templates make it possible to adapt creative quickly while maintaining a consistent visual identity.
This approach allows the team to respond to changing campaign needs without sacrificing quality—supporting digital ad campaigns that average 60 sign-ups per quarter.
Ads that stop the scroll
Across industries, channels, and business sizes
Social Media
Creative that reaches beyond the existing audience
I create social campaigns that turn brand moments into measurable engagement. From promotional content and paid social to giveaways, each concept is designed to capture attention, encourage participation, and introduce Vagaro to new audiences.
Giveaway campaigns generated more than 47,000 views, 3,300 engagements, and 200 new followers, with up to 71% of their reach coming from non-followers.
Email Design
Bringing new products and features to market
I design responsive emails that introduce new features and support product launches across Vagaro’s go-to-market campaigns. From visual storytelling and layout to mobile optimization, each email is designed to communicate product value clearly, build excitement, and make new tools feel worth exploring.
